About CEI-Star

We specialize in helping companies find and create synergies with external sources – customers, non-customers, and partners in the value stream. For over 25 years, principals of CEI-Star, LLC have been helping leaders across a wide range of industries discover, capture and implement ideas from this rich source of innovation.

We define “customer” to include any person, unit or organization downstream in the value chain of any product and/or service. We believe that only through consistent and meaningful customer engagement is it possible to create and maintain business processes that meet customer needs, anticipate customer wants, and give relevant meaning to services and the business that provides them.

We have never failed to uncover major opportunities within the customer community. We deliver key results quickly – usually within 90 days.

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Customer Enhanced Innovation

Innovation is the primary engine for real growth—yet the success rate for new product and service innovation is typically less than 10%. Generating creative ideas is relatively easy, but determining which creative ideas can be successfully implemented for customers is extremely difficult to predict and to implement. The customer is the target for innovation, but understanding what customers want and will want is often critically inadequate.

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