Customer Enhanced Innovation

Innovation is the primary engine for real growth—yet the success rate for new product and service innovation is typically less than 10%. Generating creative ideas is relatively easy, but determining which creative ideas can be successfully implemented for customers is extremely difficult to predict and to implement. The customer is the target for innovation, but understanding what customers want and will want is often critically inadequate.

Drawing on over 25 years of work in strategy, process improvement, value chain collaboration and benchmarking, we have uncovered critical keys to innovation. We have always found that a major part of the solution lies with the customer. Incorporating our experience (which has always involved the customer) and relevant research in the areas of new product and service innovation, we have developed a methodology that captures the wants and needs of customers and non-customers, and uses this to discover breakthrough new products and services.