Leading Change

Enhancing creativity and innovation across the organization is essential for growth. But well over half of all such attempts at all types of major change fail. Such a track record when so much is at stake is totally unacceptable. (Our record exceeds 90%)

In this article, we examine the causes for failed efforts, and then list what it takes to make change succeed.

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About CEI-Star

We specialize in helping companies find and create synergies with external sources – customers, non-customers, and partners in the value stream. For over 25 years, principals of CEI-Star, LLC have been helping leaders across a wide range of industries discover, capture and implement ideas from this rich source of innovation. We have never failed to uncover major opportunities within the customer community. We deliver key results quickly – usually within 90 days.

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Customer Enhanced Innovation

Innovation is the primary engine for real growth—yet the success rate for new product and service innovation is typically less than 10%. Generating creative ideas is relatively easy, but determining which creative ideas can be successfully implemented for customers is extremely difficult to predict and to implement. The customer is the target for innovation, but understanding what customers want and will want is often critically inadequate.

Drawing on over 25 years of work in strategy, process improvement, value chain collaboration and benchmarking, we have uncovered critical keys to innovation. We have always found that a major part of the solution lies with the customer. Incorporating our experience (which has always involved the customer) and relevant research in the areas of new product and service innovation, we have developed a methodology that captures the wants and needs of customers and non-customers, and uses this to discover breakthrough new products and services.

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